Press Release: 11/8/2019
New Logo to Update Beavercreek’s Image:
After nearly a two year process working with Schlegel Creative Resources (SCR) including city council work sessions, a subcommittee and multiple presentations, the City of Beavercreek is pleased to announce the rebranding of their logo. The new logo was approved by Beavercreek City Council at their October 28th meeting.
The city began its rebranding efforts three years ago through the use of social media, press releases and other communications. It quickly became evident that the “look” or image of the city was outdated including the colors (maroon, gold and others) with many inconsistent versions. Other departments including the Parks, Golf and Senior Center had developed other logos and or different variations that did not correspond together. “The strength of any brand is its consistent use. The development of this new brand helps build a strong unified image of the City of Beavercreek”, said Dan Schlegel of SCR. In addition to SCR, the city also received input from a local artist and a graphic designer who assisted with final critiques, input and changes.
During the process, the city considered many changes, including the total removal of the “Beaver” but felt that the Beaver was still important to our identity. Instead of making the Beaver more detailed or prominent (like the school district) a more modern approach was taken by moving to a more stylized form.
The transition to the new logo will be done in a responsible and economical way. Most changes are digital in nature including social media, emails and websites. The stone monument signs will remain, with no plans of replacement. The city will update other items as needed.
The new logo utilizes updated and modern colors. The city’s logo is not the same as the school district, as the school district maintains their separate logo and will continue to use the orange and black colors. The city has never utilized the school colors. While the school district has a separate identity focusing on the school, students and sports, the city’s focus is city services, functions and external image.
The city’s image goes beyond the city’s border and makes a statement about the community. “The image we want to project is that we take pride on our community and that we are a modern, updated, cool, business friendly, family oriented city, just a great place to live work and play”, said City Manager Pete Landrum. “By utilizing modern and updated colors and font with a new twist to the Beaver, the new logo says all of these things”, he said.
The new logo has multiple variations for flexibility of use including a horizontal and vertical formats along with solid colors, black, white and greyscale versions. The link below is the logo guidelines with the various logo options along with various concepts of use.